Latest insights on paddle technology, AI research, and industry analysis
A new chapter for quality and growth in pickleball. CoreTek Pickleball is thrilled to announce our membership in the PMA, reinforcing our commitment to industry standards and innovation.
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Understanding Coefficient of Restitution (COR). The coefficient of restitution is a measure of the elasticity of a collision between two objects and its impact on paddle performance.
Read Article →Our mission has always been to use cutting-edge design and materials to build the best-performing paddles through scientific analysis and data-driven insights.
Read Article →Our analysis of the pickleball paddle market has revealed several key trends and trade-offs in paddle design. The findings strongly support our Alpha and Omega innovations.
Read Article →Evidence that spin rate correlates with surface friction/roughness, despite dismissing current USA Pickleball proxies as inadequate for proper measurement.
Read Article →The PBCoR test supposedly measures paddle performance by shooting a ball at a paddle and measuring how fast it bounces back. But is it really that simple?
Read Article →Factors such as ball speed, impact angle, and environmental conditions can significantly influence test results. Without clear and well-defined testing protocols, reliability suffers.
Read Article →We believe that in a sport this new we should be first and foremost trying to develop paddles that are a good basis for future development and innovation.
Read Article →Ball velocity is a legitimate concern. The recent introduction of coefficient of restitution testing is very worrying for the future of paddle innovation.
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